PRESS RELEASES

COLUMBUS, Ohio – Upgrading a home’s exterior is not just about choosing the right product; it’s about selecting a design palette that reflects the unique style of the homeowner and the character of the home. Although improving the exterior of a home can begin with a few simple upgrades, the right design tools can lead to total transformation and significantly increase curb appeal. Therefore to assist homeowners in their exterior makeover, Exterior Portfolio® by Crane, manufacturer of exterior design products, offers the interactive Dream Designer tool, where homeowners can dream, plan and discover products to design their perfect home at http://www.exteriorportfolio.com/EP/Dream/Visualizer/index.aspx.

As homeowners begin to pay more attention to exterior design, Exterior Portfolio by Crane presents a complete collection of essential exterior surfaces, mixtures of textures and contrasts and a palette of vivid colors to create and express the exceptional style of a home’s exterior.

Products making up Crane’s new Exterior Portfolio include: CraneBoard® 7, CraneBoard® 6, CraneBoard® Board & Batten, Portsmouth Shake®, Half Rounds and Hand-Split Portsmouth Shake®, SOLID CORE™ Architectural Essentials™ Accessories, BellaStone® and BellaStone® Architectural Columns.

With the Dream Designer, homeowners can make the Exterior Portfolio design collection come to life by choosing from more than 20 different popular house designs and creating their own exterior siding, stone, trim, color and texture combinations unique to their personality and style. While manipulating the outside of the interactive homes, visitors select the products of their choice and are able to visualize the payoff of their investment instantly. The Dream Designer allows homeowners the freedom to create their own exterior designs from scratch or take expert advice from the Creative Kickstart program. Creative Kickstart alleviates some of the guesswork of design, allowing visitors to choose from Exterior Portfolio’s popular Smart Styles palettes to help them get started.

Exterior Portfolio assembled leading design consultants and residential architects to create the ten individual Smart Styles design palettes to help homeowners identify and design their dream home. The result is an inspiring collection of beautiful design palettes, which go well beyond low maintenance and long lasting exterior cladding as Smart Styles ensures design accuracy, architectural detail and rich, lasting beauty.

Creating and viewing the perfect home exterior design can be done quickly and easily in minutes. Once a home exterior design has been selected and perfected, it can be printed with a detailed product list. The Dream Designer allows homeowners to “test drive” their exterior design idea before actually committing to the time and cost of product installation. The free interactive tool enables limitless design creativity and control without any repercussions.

For more information on the Dream Designer or Exterior Portfolio by Crane products, call 800-366-8472 or visit www.exteriorportfolio.com.

Exterior Portfolio by Crane:

Beginning in 2009, Crane Performance Siding® is changing to Exterior Portfolio® by Crane. Built upon more than 60 years of manufacturing experience and new product innovation from the Crane family, Exterior Portfolio by Crane is now the recognized leader in exterior design products and tools for architects, builders, contractors, and homeowners. Offering an extensive collection of cladding products and accents including BellaStoner®, CraneBoard®, Portsmouth Shake®, and Architectural Essentials™, to demonstrate textures, colors and styles, Exterior Portfolio by Crane is the first of its kind in the building products industry. Exterior Portfolio is committed to offering products and tools to make great exterior design a reality for all. Exterior Portfolio by Crane is located in Columbus, Ohio.

Sustainability Statement:

Exterior Portfolio by Crane is more than beautiful, long lasting exterior products for your home. We believe in a sustainable future for everyone. For you, this means a home made from environmentally preferred materials. For us, it means cladding products offering benefits such as durability and low maintenance. All of our products provide a long service life that requires no harmful finishes. Because our commitment to the environment stretches from our home to yours, we engineer sustainable benefits into our product development process through innovations such as our SmartTrack™ moisture management system and our energy-saving, Solid CORE™ insulation. To learn more, please visit www.exteriorportfolio.com.